Year

2016
What is Massive Mobile Data?

Retailers, restaurant, and service providers are abuzz over an emerging technology, known as Massive Mobile Data (MMD), and its uses and applications with respect to better understanding customer profiles, shopping habits and patterns, customer residence

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We have written before about the significant value that massive mobile data (latitude/longitude coordinate data from location-enabled mobile devices) can provide in the development of sales forecasting models. In addition to providing consumer insights for clients who do not have

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ANN ARBOR, MI (October 25, 2016) – FIC Restaurants, Inc. (Friendly’s restaurants), an iconic American brand that serves signature sandwiches, burgers and ice cream desserts in friendly, full service restaurants, has engaged Intalytics to develop customized predictive analytics that will

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ANN ARBOR, MI (October 12, 2016) – Johnny Rockets, the leading global restaurant chain providing a classic all-American experience, has retained Intalytics to develop sales forecasting models that will assist in prioritizing new unit deployment opportunities. These models will also

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The retail predictive analytics industry has seen several technology and data innovations over its history that have been truly revolutionary, including:

  • Geographic Information Systems – the ability to manipulate vast amounts of geographic data on an automated basis.
  • Household Level
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