Methodology

Methodology.
It matters.

We at Intalytics are ardent believers in the concept that methodologies do matter. There are a number of foundational analyses that comprise our modeling efforts, and our approaches to delineating trade areas, developing customer profiles, quantifying competitive impacts, and assessing site and situational characteristics serve as meaningful differentiators in the predictive analytics industry. 

Our solutions are built from the ground up for each of our clients, and our modeling team utilizes a variety of statistical techniques so as to avoid adherence to inflexible approaches when developing solutions. Our philosophy is one that values you having an informed view of how your model was constructed, and we find that clients who possess this understanding are more effective when utilizing our solutions. We prioritize your visibility into the inner workings of the custom solution that we will develop for you, erring on the side of full transparency vs. relegating you to the limits of a “black box” approach.

Evidence that we are practitioners of these beliefs is on full display in SiteIntel.  Our clients are empowered to analytically intervene and interact with their models, and we will encourage you to do the same.  Capabilities range from editing trade areas and adjusting site and situational characteristics for proposed locations, to enabling your ability to make macro and disaggregate adjustments – both to individual model variables and to top-line forecasts. 

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