Customer Profiling

Marketing Analytics

Customer Profiling is the starting point for a deeper analytical approach to target marketing. This is the process by which your organization can more clearly understand the underlying demographic, psychographic, financial, and behavioral characteristics of customers you currently serve and of those you hope to attract, retain, and grow share-of-wallet with in the future. Intalytics leverages multiple household- and customer-level databases and an unparalleled Massive Mobile Data repository, providing a robust foundation for profile development efforts.

This analysis often includes the delineation of a “most valuable” subset of the customers that you currently serve, with profile insights available based on the proximity of customers to your locations, as well as by more traditional RFM (recency, frequency, monetary value) means. Distinct profiles can be generated based on the nature of your business, at a product and category level, a service level, etc.

Customer Profiling is the starting point for a deeper analytical approach to target marketing. This is the process by which your organization can more clearly understand the underlying demographic, psychographic, financial, and behavioral characteristics of customers you currently serve and of those you hope to attract, retain, and grow share-of-wallet with in the future. Intalytics leverages multiple household- and customer-level databases and an unparalleled Massive Mobile Data repository, providing a robust foundation for profile development efforts.

This analysis often includes the delineation of a “most valuable” subset of the customers that you currently serve, with profile insights available based on the proximity of customers to your locations, as well as by more traditional RFM (recency, frequency, monetary value) means. Distinct profiles can be generated based on the nature of your business, at a product and category level, a service level, etc.