Forecast Studies

Real Estate Analytics

Clients often retain Intalytics to conduct Forecast Studies for proposed locations, either using the custom models that Intalytics has developed for a client or through ad hoc analysis that Intalytics conducts at a client’s request. This approach has proven beneficial to organizations that evaluate and open a limited number of units annually, as well as to organizations that prefer to outsource their market-planning and forecasting needs. Forecast Studies are generally conducted in one of two distinct manners:

 

In-Office Forecast Study

Intalytics generates a forecast for a proposed location using a combination of the forecasting models and ad-hoc analysis and conducts an in-office audit of the applicable forecast. Our analysts review and adjust, as appropriate, the modeled trade area proposed for a location. They then audit the applicable forecast for each trade area sector, using the actual performance of existing client locations in comparable situations as a benchmark. They also consider any known site characteristics in the forecasting-study development process.

 

Fielded Forecast Study

In addition to all analysis aspects described in the In-Office Forecast Study, an Intalytics analyst visits the proposed site and assesses accessibility, site and situational characteristics, co-tenancies, competition, surrounding demographic profiles, and other relevant factors that may impact performance.

Clients often retain Intalytics to conduct Forecast Studies for proposed locations, either using the custom models that Intalytics has developed for a client or through ad hoc analysis that Intalytics conducts at a client’s request. This approach has proven beneficial to organizations that evaluate and open a limited number of units annually, as well as to organizations that prefer to outsource their market-planning and forecasting needs. Forecast Studies are generally conducted in one of two distinct manners:

 

In-Office Forecast Study

Intalytics generates a forecast for a proposed location using a combination of the forecasting models and ad-hoc analysis and conducts an in-office audit of the applicable forecast. Our analysts review and adjust, as appropriate, the modeled trade area proposed for a location. They then audit the applicable forecast for each trade area sector, using the actual performance of existing client locations in comparable situations as a benchmark. They also consider any known site characteristics in the forecasting-study development process.

 

Fielded Forecast Study

In addition to all analysis aspects described in the In-Office Forecast Study, an Intalytics analyst visits the proposed site and assesses accessibility, site and situational characteristics, co-tenancies, competition, surrounding demographic profiles, and other relevant factors that may impact performance.