Response Analysis

Marketing Analytics

Detailed Response Analysis can be developed for any targeting campaigns where Intalytics has supported you with either offline or online fulfillment, assuming that appropriate back-end tracking and data feed mechanisms are in place. The analytics will effectively measure a particular campaign’s impact on your business, with return on investment (ROI) calculations provided across any number of relevant analytical measures, including by model rank (if a Targeting Model is in place), by proximity, etc. As part of any response analysis, Intalytics will isolate consumer “sweet spots,” those characteristics that differentiate responders from non-responders.

Detailed Response Analysis can be developed for any targeting campaigns where Intalytics has supported you with either offline or online fulfillment, assuming that appropriate back-end tracking and data feed mechanisms are in place. The analytics will effectively measure a particular campaign’s impact on your business, with return on investment (ROI) calculations provided across any number of relevant analytical measures, including by model rank (if a Targeting Model is in place), by proximity, etc. As part of any response analysis, Intalytics will isolate consumer “sweet spots,” those characteristics that differentiate responders from non-responders.