Targeting Models

Marketing Analytics

As you build marketing campaigns focused on improving the performance of existing locations and accelerating the ramp-up of pipeline locations, Targeting Models serve as the analytical engines that prioritize those individuals and households projected to provide the highest return for your marketing investment. Intalytics develops custom models that empower organizations to more intelligently target consumers for acquisition, retention, and reactivation campaigns.

Over time, these analytical engines transform into what are known as “responder” models. Employing a “measure, improve, measure” approach, Intalytics will adjust model variables to account for the characteristics of the consumers responding to your communications.

Models are constructed for organizations that serve both consumers and businesses alike and can be utilized for both offline (direct mail) and online (IP targeting) purposes.

As you build marketing campaigns focused on improving the performance of existing locations and accelerating the ramp-up of pipeline locations, Targeting Models serve as the analytical engines that prioritize those individuals and households projected to provide the highest return for your marketing investment. Intalytics develops custom models that empower organizations to more intelligently target consumers for acquisition, retention, and reactivation campaigns.

Over time, these analytical engines transform into what are known as “responder” models. Employing a “measure, improve, measure” approach, Intalytics will adjust model variables to account for the characteristics of the consumers responding to your communications.

Models are constructed for organizations that serve both consumers and businesses alike and can be utilized for both offline (direct mail) and online (IP targeting) purposes.